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Good morning, Maya.
Signups from your /pricing page dropped from 4.1% to 0.9% on Mar 21. That’s the day you redesigned it. Traffic to the page is the same, so it isn’t a search problem. The new page is converting worse.
Most pricing-page redesigns break conversion in one of three ways: the price itself, the CTA, or the trust signals (testimonials, logos, guarantees). I can’t see from the data which of those changed.
Tell me what was different about the new page. With that, I can give you a sharper read next time.
If you revert and re-launch one change at a time, it’ll be easier to spot what tipped it.
Zero reads.
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